I 5 2

ESSAYS IN PERSUASION

PART

And so the position gets worse and worse in avicious circle.

The best guess I can make is that wheneveryou save five shillings, you put a man out ofwork for a day. Your saving that five shillingsadds to unemployment to the extent of one manfor one day—and so on in proportion. Onthe other hand, whenever you buy goods youincrease employment—though they must beBritish, home-produced goods if you are to in-crease employment in this country. After all,this is only the plainest common sense. For ifyou buy goods, someone will have to make them.And if you do not buy goods, the shops will notclear their stocks, they will not give repeatorders, and some one will be thrown out of work.

Therefore, oh patriotic housewives, sally outto-morrow early into the streets and go to thewonderful sales which are everywhere adver-tised. You will do yourselves good—for neverwere things so cheap, cheap beyond your dreams.Lay in a stock of household linen, of sheets andblankets to satisfy all your needs. And havethe added joy that you are increasing employ-ment, adding to the wealth of the country be-cause you are setting on foot useful activities,bringing a chance and a hope to Lancashire ,Yorkshire, and Belfast.

These are only examples. Do whatever isnecessary to satisfy the most sensible needs ofyourself and your household, make improve-ments, build.

For what we need now is not to button up our